WE LOVE: Business & Pleasure x Elsa Hosk Signature Summer

The Elsa by Business & Pleasure Co. collection is a sun-soaked reverie of soft yellow, powder blue, and vintage glamour. It’s Hollywood Regency, reimagined for the home and we are absolutely in love. Not only are the pieces in this collection stunning, but the imagery is dreamy and cinematic in a fashion that transports you to another time.

Meet Elsa Hosk

Model, creative, and former Victoria’s Secret Angel, Elsa Hosk is no stranger to aesthetic precision. Her world balances elegance with ease, from her sculptural Scandinavian interiors to her effortlessly polished wardrobe. But this latest venture moves beyond the closet and into the garden. “I wanted to bring that elevated, timeless, vacation-in-Italy feel to outdoor furniture,” she shares in an exclusive interview with Business & Pleasure Co..

The Brand

Australian-based Business & Pleasure Co. is beloved for its blend of nostalgia and modern craftsmanship—creating heritage-inspired beach umbrellas, sun loungers, and garden sets that feel both lived-in and iconic. With a nod to 1960s Slim Aarons-style leisure, the brand focuses on elevating outdoor living, always with a certain wink.

The Collection

The Elsa by B&PCo. edit channels Riviera style with a Californian soul. Think: pastel palettes, candy-stripe parasols, and the kind of loungers you’d imagine at a vintage Palm Springs estate.

Hero pieces include:

• The Waterhouse Sun Lounger in Tuuli Stripe Blue (£2,129): Crafted with an antique white frame and upholstered in the signature yellow-and-blue stripe, this lounger is unapologetically glamorous. The piped edges feel tailored; the plush cushioning says stay awhile.

• Tuuli Stripe Towels & Cushions: For those wanting to dip into the look without redoing the patio, matching striped towels and bolster cushions add instant charm.

• Retro-Inspired Umbrellas: Oversized, scalloped, and statement-making—these striped umbrellas in sunshine yellow or powder blue shade you in style, casting soft cinematic shadows all afternoon.

Why It Works

At the heart of this collection is a very specific mood: a summer lived slowly, stylishly. Elsa calls it “an escape to the old-world glam of the Amalfi Coast.” And somehow, through buttery hues and architectural silhouettes, the collection delivers just that.

SHOP THE COLLECTION

View the full Elsa by Business & Pleasure Co. collection here.